Why Google Reviews Are Critical In Building Your Business

Before a house owner calls a tradie, he must have a good reason to believe that he needs to make a call. Once a reason is established, a search process for a service begins.

Review sites like Google My Business, remain very influential when it comes to making such decisions. They aren’t the type people visit to pass the time. No! We have Instagram, Netflix and Youtube for that. Simply put, consumers use Google Reviews as their number one source for reviews.

Reasons why you must start collecting reviews:

  1. Reviews can benefit your SEO

With the rollout of Google’s latest algorithm, Bidirectional Encoder Representations from Transformers (BERT), customer reviews are undoubtedly becoming more and more critical.

Even more important, collecting reviews improves your rankings in the search engine results pages (SERPs). So, any reviews you’ve collected will show up as golden stars underneath your listing.

And there’s more… (I’m sure you’ve probably never thought of this), Google sees reviews as content!

  1. Google Reviews Bring Trust

“If people like you they will listen to you, but if they trust you, they will do business with you.” – Zig Ziglar

While online reviews are seeing a rise in consumer trust, the same can’t be said for traditional advertising. Edelman’s Trust Barometer reports that fewer people are trusting advertising, with 3 in 4 consumers saying that they avoid advertising altogether.

Research by the Spiegel Research Center reveals that the likelihood of a product or service getting purchased increases by 270% when it gets five Google reviews.

For small businesses, Google reviews can increase (or decrease) the degree of trust felt for an unfamiliar tradesman based on feedback from house owners with similar needs.

Facts about trust:

  • 91% of millennials trust online reviews as much as friends and family.

(Source: Brightlocal)

  • More than half of consumers won’t use a business if it has less than a 4* rating.

(Source: Brightlocal)

  1. Customers Won’t Take Action Before They Read Some Reviews

Since Google rolled out its own review feature 7 years ago, which allows users to write reviews directly, it has become the first thing prospects dive in before doing business with you. Google accounts for 57.5% of all reviews worldwide.

The average local business that appears on Google has 39 reviews.This number, however, varies greatly between industries. The obvious upshot of this is we like learning from the experiences of others.  And we want to purchase from businesses we like and trust. This explains why most customers don’t call a tradesman before reading some reviews.

  1. Collecting Reviews Is Good For Any Business

One unavoidable truth: Google reviews are important and they’re here to stay. They are the bedrock of any business looking to promote its services or products to the public.

In recent times, there has been an upsurge of online. This increase has, in part, been due to increased awareness and use of Google My Business. However, also because Google is asking customers to write reviews when it thinks that you have been to their premises.

So, collecting customer reviews is the uber way for businesses to attract new customers, enhance their brand awareness, and increase revenue.

  1. Reviews put you in front of customers

One of the biggest benefits of using Google Reviews is that it puts you in front of customers.

When people search for a tradie on Google, for instance, the first three listings are usually Google Adwords advertisements, followed by a map with the Local 3-pack, then the organic results appear.

Many business owners have been spending money on SEO experts,  what most don’t know is that by creating a Google My Business can significantly increase their chances of being on the first page of Google.

  1. You Can Message Your Clients

There’s more that you can do on your Google Account. Google gives you the option to either activate or turn off the messaging feature. When you activate it, users visiting your page will see a clickable Message icon, where they can initiate a chat. You will be able to respond to the messages through SMS or Google’s messaging app.

Lastly, remember this: No amount of advertising can compensate for poor customer service. Nowadays as a business you can’t just talk the talk anymore, you need to walk the walk.

If you need more specific guidance as you set-up (or update) the Google My Business listing for your business, reach out to me, I’ll show you how.