Your website is an important part of your business. Think of your website as your brand’s online shopfront, it’s the first thing that your customers should see when they search your brand on the internet. A badly designed website can ruin your brand’s image whereas a well-designed website can show professionalism and trustworthiness.
Should you hire a web designer, digital agency, or use a DIY website?
As your business grows, so should your website. A great website should allow you to do these two important things first: 1) inform your target audience about your business and 2) earn you new customers. When doing a revamp or starting a new website many people ask, should I hire a web designer or a digital agency or just use a DIY website?
Why hire digital agencies?
Want to have an effective, professional, and well-designed website? Hire a digital agency. Hiring an agency is akin to going to a doctor when you have the flu—you know you’re in expert hands. Digital agencies know the best strategies based on your goals and market behavior. They operate through a well-organized process which allows you to focus your time on other areas while they manage your website.
It’s also a good idea to hire a digital agency if you’re looking for people with a diverse skill set. Agencies often have copywriters, web designers, and developers in-house which means you can let them handle almost all your digital marketing needs such as design and website building, SEO, social media marketing, search engine marketing, and online branding.
Agencies are also well equipped to create interesting and unique designs which can set your business apart from your competitors. You’ll have the freedom to communicate the kinds of customization you want for your website. Agencies don’t use “cookie-cutter” web design which is what DIY builders are using so you can be rest assured that your site won;t look like other DIY sites!
Furthermore, agencies are often known in their industry and have an established reputation. Unlike freelance web designers who’ll offer no additional web support, most agencies offer web support to oversee your website and any problems you may face before and after launch.
Perhaps you’re scared of hiring agencies because you think they’re expensive. While there are agencies who tend to charge more than they should, there are far more agencies who are always happy to work within their client’s budget.
Why you shouldn’t risk your business by hiring a freelance web designer
Perhaps you’re considering hiring a freelance web designer because you’ve heard you can save more? That’s both a truth and a myth. Freelance contractors indeed charge less than agencies because most of them tend to work from home, which means they don’t have the same overhead costs an agency would likely have. However, a truly great web designer who can help your business grow and bring so much value to your website is not cheap. They often charge more because they know their worth.
There are also problems when it comes to support. Since most of them tend to follow a working schedule, this means they may not be able to provide service 24/7 which means they may not be able to fix issues of your site immediately once a problem arises. Since they’re working solo, there’s also no other person who they can pass on the job which means you’re risking your business timeline in their hands.
Why DIY website builders are not for you
DIY website builders have grown significantly in the past few years. You’ve probably seen many ads about them on the internet and television. These DIY website builders often claim that creating your own customized website takes just a few minutes —and is as simple as dragging layouts and choosing fonts.
The thing with DIY builders is they aren’t customizable. Most of them provide just a simple color palette and font changes. If you don’t have any skills in coding, you’ll be left with a pretty plain website that doesn’t fulfill your business goals.
Most DIY websites are also not made for SEO—so you can forget about getting ranked on the search engines or finding new customers because you won’t get seen in google in the first place! The other issue with DIY websites is that there is often a lack of planning, strategy and implementation of proven techniques that convert visitors into leads.
If you value your business and care about your customers, avoiding DIY website builders is the first thing you need to do. However, if you’re a new business with limited funding and still a lot of room to grow, a DIY website can be a good first option, but is not going to be suitable long term.